Fard Johnmar did a survey of approximately 200 respondents. It is available here. It didn’t speak to how many doctors but does have some insight into what they are doing and why. Here’s a nugget:

“61% of respondents write about their personal experiences. In addition, 56% blog about health news, 55% post articles on health business and 51% focus on health policy.”

The study reveals not just what they are doing but the amount of growth.  More and more professions are embracing social media and the internet as a form of advertising and a voice into their community.  Particularity useful, in my opinion, is that you can.  Its easy and fast.  When the internet was first catching on you had all sorts of ideas but few people could build a website or understand how it worked.  Now there are sites like blogger and wordpress that can do alot for you.  Facebook and twitter now integrate well.  There is a skill and knowledge to leveraging it properly, but there is the idea you can do it.

More and more doctors are seeing themselves being personal on a different level.  Bedside manner will always keep the client but internet-side manners will earn new ones.  If you take the small time to make yourself known on the internet you can sustain growth to the practice at a much faster pace than traditional media.

I will try and conduct my own survey of College Station and Bryan and see whats going on.  Would love to hear from you to, and what you see, what you want, and what you would be afraid of.